CONTENT REACTIVE CORPORATE LOBBY WALL

JBG Smith, architectural and real estate behemoth brought to life to their own corporate headquarters’ newest lobby.

The 45 foot, high-res LED wall cycles through several content controlled modes—real-time generative art reacts to images of JBG’s most recent art, massive murals, and installations running and living in a never repeating touchdesigner network — Live-webcam feeds of current building construction progress generated daily into living and growing time lapses—Dynamic noise generated image and text layouts for current projects and initiatives—Content controlled employee spotlights — and even a dual input live TV takeover mode.

COLLABORATORS

AD & EXPERIENCE DESIGN— Mitch Stomner CD — David Najarian
PRODUCER—Jules Earl ART & MOTION GRAPHICS — Lydia Demange
DEV—Gil Park, Jake Rodelius