Grandpa's Tweezers

Brand Identity,  Art Direction, Print Design

 


CONCEPT

Re-branding of small handmade tweezer company

Product_MAIN.jpg

Process

Grandpa's Tweezers is a family owned and operated manufacturer of handmade high quality tweezers. They are in their own words crafted with care, and made for life. A mom and pop operation required direction and brand consistency and a more grass roots and personable identity that accurately depicts their craft.

Previous logo was lacking consistency across their print, web, and product branding. One logo now exists across all platforms and packaging

Previous logo was lacking consistency across their print, web, and product branding. One logo now exists across all platforms and packaging

Typographic Guidelines - Bringing together precise and modern with timeless classic providing consistency with the logo as well

Typographic Guidelines - Bringing together precise and modern with timeless classic providing consistency with the logo as well

Website now focuses on the single product and provides a quick and easy way to purchase the product on the landing page, with further reading and product info/galleries below

Website now focuses on the single product and provides a quick and easy way to purchase the product on the landing page, with further reading and product info/galleries below

 

Business card intended to leave an impression on possible business or high caliper connections

POS display for checkout countertops