Good African Coffee

Advertising Art Direction | Photography | Print Design

Ad campaign for Good African Coffee. A community based coffee roaster and distributer collective supporting Ugandan coffee farming communities.

Good African shares 50% of all profits with their growers. These farmers are part of communities that, without this economic structure, might be forced to fight for the corrupt militias. Their message is reflected by showing that the humble coffee bean can replace the weapons of war, championing the cause of creating healthy lives by enjoying a cup of coffee that has integrity.

 

Guerrilla marketing - Free handout coffee samples with coffee grower info and testimonial printed on cups